While it’s a common belief that digital marketing is the only practical way to achieve your marketing goals, offline advertising still acts as a useful boost to online marketing. Some of these low-cost offline strategies are known to increase leads or sales. Which are some of these ideas?
Invest in creative business cards
Quality business cards for you and your staff serve to let your business known in your field and beyond. It’s essential to invest in a unique design that not only showcases your values but also bring out some creativity. In this case, go beyond the usual white to include a colored cardboard. Additionally, a portrait business card can be used as opposed to landscape.
Network all the way
It’s no doubt the best way creating opportunities for your business is through networking. Every meet-up is a chance to engage with your potential customers. You can grow your network by attending related activities near you as well as creating strategic partnerships mainly with non-competing firms. In case there’s no business group around you, consider rounding up interested parties or do some research on sites such as Meetup.com.
Offer free products
This method is useful when selling low-ticket items that are regularly used. It is a low-cost marketing strategy that may motivate customers to even buy high-ticket things in the hope of getting more rewards. Additionally, competition and prices are a favorite online and offline marketing technique where you can gather credible customer data.
Stand out on packaging
Boost your delivery the best way you know how by adding some well-thought branding and marketing to your products. For example, you can offer free stickers to your customers which is cost-effective yet straightforward means to edge the competition while increasing the brand’s exposure. Additionally, you can give away knick-knacks for every purchase made which serve to spread the word about your product or services.