More than ever before, the e-commerce field is expanding due to the growth of digital buyers globally. For example, in 2016, an estimated 77% of internet users in the US purchased their goods online where the figure is expected to grow to 81.3% by 2020. Despite the growth in the industry, more online entrepreneurs find challenges penetrating in the market mainly due to competition especially in the prices of products they sell. Below are some of the tips that would help every online seller to make the business profitable and sustainable.
Minimize the number of clicks
Customers have a short attention span of seconds when they visit a website hence it’s essential to ensure that you grab their attention by minimizing the number of clicks. Avoid obstacles such as wanting them to register when they first visit your website or lengthening the buying process. Additionally, make navigation on your site easy by cleaning up any mess that may be on your website mainly due to installing software.
Promote your yourself and your products
If you don’t reach to your customers and tell them about your products, they will probably never know about their existence. So what can you do to attract them? Invest considerable time and energy promoting yourself through things such as guest post and writing great articles. Get prospective buyers to visit your store by using techniques such as Search Engine Optimization as well as advertising through Facebook and Google Ads.
Provide great customer service
Excellent customer experience will guarantee you instant sales as well as repeat business which can be done through social media. Social media gives you invaluable feedback from your customers and you also get to answer questions they have through live support chat. Additionally, you get to have an innate understanding of what your customers want hence you consider their needs. Lastly, selling online requires patience as it may require testing of different strategies to find out which one works best.