You’ve worked hard to get customers which indicates that your marketing plan is working correctly. How do you keep them coming back for more? Firstly, it’s no doubt no return customers boost your marketing plans such that, as you look for new customers, you are retaining the ones present. Secondly and most importantly, happy returns customers will almost always tell their circle of influence about your products. Let’s look at simple, effective ways to ensure your customers remain happy and that they return time and time.
Fast response to your queries should be part of your customer service. It makes the customers feel you’re prioritizing their needs. You can use auto-responders in the case of general questions as you wait to reply to specific inquiries. Where possible, address them by their names and personalize the customer service by asking how their day is fairing. Demonstrating concern for the slightest details from your customers is a sign that you care which will guarantee you return customers.
Speak in your customers’ language
Are you aware of the nitty gritty of your industry? This mainly applies to entrepreneurs venturing into a new field. Make the customers have confidence in you and your products by demonstrating that you have complete knowledge of your business. To effectively speak in the customer’s language, you also need to be up to date with the latest trends and listen to what they’re saying about the industry. Waste no chance at making people feel comfortable which makes them remember you and not get tempted to shop elsewhere.
Be a good listener to your customers’ concerns and understand their needs. As simple as this may sound, listening makes your customers feel valued and promotes interaction with them. Additionally, saying ‘thank you’ to your clients is a basic phrase that guarantees return customers. Besides appreciating them, be accountable for the mistakes you make by apologizing. It pays to say ‘I’m sorry.’
More than ever before, the e-commerce field is expanding due to the growth of digital buyers globally. For example, in 2016, an estimated 77% of internet users in the US purchased their goods online where the figure is expected to grow to 81.3% by 2020. Despite the growth in the industry, more online entrepreneurs find challenges penetrating in the market mainly due to competition especially in the prices of products they sell. Below are some of the tips that would help every online seller to make the business profitable and sustainable.
Minimize the number of clicks
Customers have a short attention span of seconds when they visit a website hence it’s essential to ensure that you grab their attention by minimizing the number of clicks. Avoid obstacles such as wanting them to register when they first visit your website or lengthening the buying process. Additionally, make navigation on your site easy by cleaning up any mess that may be on your website mainly due to installing software.
Promote your yourself and your products
If you don’t reach to your customers and tell them about your products, they will probably never know about their existence. So what can you do to attract them? Invest considerable time and energy promoting yourself through things such as guest post and writing great articles. Get prospective buyers to visit your store by using techniques such as Search Engine Optimization as well as advertising through Facebook and Google Ads.
Provide great customer service
Excellent customer experience will guarantee you instant sales as well as repeat business which can be done through social media. Social media gives you invaluable feedback from your customers and you also get to answer questions they have through live support chat. Additionally, you get to have an innate understanding of what your customers want hence you consider their needs. Lastly, selling online requires patience as it may require testing of different strategies to find out which one works best.
Customers are the reason businesses exist. While getting new customers is not an easy task, they are various ways a company can use to reach the ideal customers and retain them for future comebacks. The different ways to attract new customers lie squarely in the way a business creates and utilize a marketing plan. Creating the marketing plan does not have to be a daunting task and may follow some of the easy steps outlined below.
Identify the target customers
A practical and easy way to start off is to identify the ideal customers by narrowing down the focus to be very specific about your target audience. Secondly, determine what the typical customers would want from the business through internet research, old-fashioned brainstorming and talking to some of the audience you are targeting. You will want to be very specific about their needs by tailoring your products to meet their needs.
Create exciting offers
Offers and giving away free things may not look logical for businesses especially while running on a tight budget. The results of giving away discounted products such as 10% discount are one of the best ways that can bring you customers through the doors. Additionally, you may offer small incentives for every referral brought in by your customers. Partnership with a partner sharing your ideal customer is highly recommended in giving away free discounts as it lowers the overall costs and creates more efficiency of the tactic.
Listen to the loyal customers
In a world full of gimmicks and teasers, customers are always looking out for products that embrace honesty and listens to their needs. You will want to see if the products you are marketing are being received well. An example of how you can do this is by engaging a call to action or response to the emails you send which creates a list of interested customers. Once you do this, now focus on making sales by automating and systemizing the marketing process.
Research indicates that the economic impact of buying local products goes beyond keeping money flowing in communities to improving the fate of the nation as a whole. In comparing the result of buying from supermarkets vs. buying locally, New Economics Foundation found that purchasing local products helps money to stay in the community twice more often. The results of domestic purchases hence serve to strengthen a community’s economic base among other benefits discussed below.
It is estimated that U.S transports and ships close to $2.2 trillion in product imported from more than 150 countries. International shipping and U.S transport results to 25% of CO2 emissions in many states. Additionally, U.S factories dispose three million tons of hazardous chemicals into water, land and air. Buying local will mean reduction in the transportation, energy emissions used in production process, as well as minimal congestion.
Employment and local prosperity
Local businesses can create jobs and provide better wages than what chains can offer. Additionally, investing the dollar close to home strengthens the community by supporting farmers as well as producers. It is estimated only 18 cents goes to the farmer out of every dollar hence buying directly from the locals will mean more cash for the farmers or producers.
Improvement in the economy
Buying local will result to flow of money in the community which keeps the economy growing. Locally businesses contribute to more significant shares or revenue in their different economies which enrich the community at large. It also fuels economic innovation with the increase in small businesses which results in a reduction of the prices in the long run. Further, the product-based competition facilitates diversity and high-quality products to meet the demands of local consumers. It’s, therefore, no doubt that buying local is the way to go economically, health-wise and environmentally.