More than ever before, the e-commerce field is expanding due to the growth of digital buyers globally. For example, in 2016, an estimated 77% of internet users in the US purchased their goods online where the figure is expected to grow to 81.3% by 2020. Despite the growth in the industry, more online entrepreneurs find challenges penetrating in the market mainly due to competition especially in the prices of products they sell. Below are some of the tips that would help every online seller to make the business profitable and sustainable.
Minimize the number of clicks
Customers have a short attention span of seconds when they visit a website hence it’s essential to ensure that you grab their attention by minimizing the number of clicks. Avoid obstacles such as wanting them to register when they first visit your website or lengthening the buying process. Additionally, make navigation on your site easy by cleaning up any mess that may be on your website mainly due to installing software.
Promote your yourself and your products
If you don’t reach to your customers and tell them about your products, they will probably never know about their existence. So what can you do to attract them? Invest considerable time and energy promoting yourself through things such as guest post and writing great articles. Get prospective buyers to visit your store by using techniques such as Search Engine Optimization as well as advertising through Facebook and Google Ads.
Provide great customer service
Excellent customer experience will guarantee you instant sales as well as repeat business which can be done through social media. Social media gives you invaluable feedback from your customers and you also get to answer questions they have through live support chat. Additionally, you get to have an innate understanding of what your customers want hence you consider their needs. Lastly, selling online requires patience as it may require testing of different strategies to find out which one works best.
Customers are the reason businesses exist. While getting new customers is not an easy task, they are various ways a company can use to reach the ideal customers and retain them for future comebacks. The different ways to attract new customers lie squarely in the way a business creates and utilize a marketing plan. Creating the marketing plan does not have to be a daunting task and may follow some of the easy steps outlined below.
Identify the target customers
A practical and easy way to start off is to identify the ideal customers by narrowing down the focus to be very specific about your target audience. Secondly, determine what the typical customers would want from the business through internet research, old-fashioned brainstorming and talking to some of the audience you are targeting. You will want to be very specific about their needs by tailoring your products to meet their needs.
Create exciting offers
Offers and giving away free things may not look logical for businesses especially while running on a tight budget. The results of giving away discounted products such as 10% discount are one of the best ways that can bring you customers through the doors. Additionally, you may offer small incentives for every referral brought in by your customers. Partnership with a partner sharing your ideal customer is highly recommended in giving away free discounts as it lowers the overall costs and creates more efficiency of the tactic.
Listen to the loyal customers
In a world full of gimmicks and teasers, customers are always looking out for products that embrace honesty and listens to their needs. You will want to see if the products you are marketing are being received well. An example of how you can do this is by engaging a call to action or response to the emails you send which creates a list of interested customers. Once you do this, now focus on making sales by automating and systemizing the marketing process.
While it’s a common belief that digital marketing is the only practical way to achieve your marketing goals, offline advertising still acts as a useful boost to online marketing. Some of these low-cost offline strategies are known to increase leads or sales. Which are some of these ideas?
Invest in creative business cards
Quality business cards for you and your staff serve to let your business known in your field and beyond. It’s essential to invest in a unique design that not only showcases your values but also bring out some creativity. In this case, go beyond the usual white to include a colored cardboard. Additionally, a portrait business card can be used as opposed to landscape.
Network all the way
It’s no doubt the best way creating opportunities for your business is through networking. Every meet-up is a chance to engage with your potential customers. You can grow your network by attending related activities near you as well as creating strategic partnerships mainly with non-competing firms. In case there’s no business group around you, consider rounding up interested parties or do some research on sites such as Meetup.com.
Offer free products
This method is useful when selling low-ticket items that are regularly used. It is a low-cost marketing strategy that may motivate customers to even buy high-ticket things in the hope of getting more rewards. Additionally, competition and prices are a favorite online and offline marketing technique where you can gather credible customer data.
Stand out on packaging
Boost your delivery the best way you know how by adding some well-thought branding and marketing to your products. For example, you can offer free stickers to your customers which is cost-effective yet straightforward means to edge the competition while increasing the brand’s exposure. Additionally, you can give away knick-knacks for every purchase made which serve to spread the word about your product or services.