You’ve worked hard to get customers which indicates that your marketing plan is working correctly. How do you keep them coming back for more? Firstly, it’s no doubt no return customers boost your marketing plans such that, as you look for new customers, you are retaining the ones present. Secondly and most importantly, happy returns customers will almost always tell their circle of influence about your products. Let’s look at simple, effective ways to ensure your customers remain happy and that they return time and time.
Fast response to your queries should be part of your customer service. It makes the customers feel you’re prioritizing their needs. You can use auto-responders in the case of general questions as you wait to reply to specific inquiries. Where possible, address them by their names and personalize the customer service by asking how their day is fairing. Demonstrating concern for the slightest details from your customers is a sign that you care which will guarantee you return customers.
Speak in your customers’ language
Are you aware of the nitty gritty of your industry? This mainly applies to entrepreneurs venturing into a new field. Make the customers have confidence in you and your products by demonstrating that you have complete knowledge of your business. To effectively speak in the customer’s language, you also need to be up to date with the latest trends and listen to what they’re saying about the industry. Waste no chance at making people feel comfortable which makes them remember you and not get tempted to shop elsewhere.
Be a good listener to your customers’ concerns and understand their needs. As simple as this may sound, listening makes your customers feel valued and promotes interaction with them. Additionally, saying ‘thank you’ to your clients is a basic phrase that guarantees return customers. Besides appreciating them, be accountable for the mistakes you make by apologizing. It pays to say ‘I’m sorry.’
More entrepreneurs are investing in the online sale of products by leveraging the power of the internet. While some entrepreneurs have known how to make huge revenues from this, there remain entrepreneurs who still find it a nightmare of losses despite massive investments. While there are different ways to achieve online success, there are a few tips that will help you navigate the field.
Invest in high-quality photos
When listing your products online, it’s important to focus on the photography details. White-background photography makes the product distinct while also making the website look professional. Quality photographs help edge the marketing competition since online sales are all about what meets the eye. You want to create a lasting impression that will lead to more conversions.
Build excellent customer service
Besides the usual buy-and-sell taking place online, your customers like to feel special and prioritized. Prompt replies to customer queries will guarantee your long-term success in the field while helping build a customer base. Additionally, go above and beyond by appreciating your customers. Occasionally, offer them different packages such as discount codes and free items to mark special events such as major holidays.
Protect your brand’s reputation
There’s no better way to put it than to say your success is heavily dependent on your reputation. Customers will trust what other customers are telling them about your product more than what you’re describing the products. Strive to be in control of your brand especially when it comes to marketing and social media guidelines. Efficiently handling complaints that come up along the way and adopting a problem-solving attitude is critical in guarding your reputation and determining your success in the business.
Like any other business, you may be faced with challenges that will make your idea look unachievable. However, there’s need to keep the focus beyond the obstacles you encounter. Success in most cases is not an overnight story and persistence is vital in achieving your goals.
Research indicates that the economic impact of buying local products goes beyond keeping money flowing in communities to improving the fate of the nation as a whole. In comparing the result of buying from supermarkets vs. buying locally, New Economics Foundation found that purchasing local products helps money to stay in the community twice more often. The results of domestic purchases hence serve to strengthen a community’s economic base among other benefits discussed below.
It is estimated that U.S transports and ships close to $2.2 trillion in product imported from more than 150 countries. International shipping and U.S transport results to 25% of CO2 emissions in many states. Additionally, U.S factories dispose three million tons of hazardous chemicals into water, land and air. Buying local will mean reduction in the transportation, energy emissions used in production process, as well as minimal congestion.
Employment and local prosperity
Local businesses can create jobs and provide better wages than what chains can offer. Additionally, investing the dollar close to home strengthens the community by supporting farmers as well as producers. It is estimated only 18 cents goes to the farmer out of every dollar hence buying directly from the locals will mean more cash for the farmers or producers.
Improvement in the economy
Buying local will result to flow of money in the community which keeps the economy growing. Locally businesses contribute to more significant shares or revenue in their different economies which enrich the community at large. It also fuels economic innovation with the increase in small businesses which results in a reduction of the prices in the long run. Further, the product-based competition facilitates diversity and high-quality products to meet the demands of local consumers. It’s, therefore, no doubt that buying local is the way to go economically, health-wise and environmentally.